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Wella Innovation

Inovação Wella

Wella's Story

In 1880, Franz Ströher created Wella. Since then, the company has specialized in high-end hair care products to allow hairdressers to unleash their creativity. In Darmstadt, the Wella museum honors its founder by going through the history of the techniques and products used over the last few centuries.

With 3 research centers, Wella continues to innovate with ranges dedicated, respectively, to each stage of hair care, maintenance and styling.

care for the Wella Invigo hair

Wella Invigo is a full range of professional treatments to treat all hair types. It consists, in particular, of serums, shampoos, masks, conditioners and leave-in care.
This Wella line is available in different hair care lines: Wella Invigo shines to protect
dyed hair - Wella Invigo sol for hair heavily exposed to the sun. These products are especially suitable for moisturizing and preventing the negative effects of UV rays on hair.
Wella Invigo enriched to hydrate and strengthen all hair types
- Wella Invigo Balance to treat more especially oily hair, with dandruff or sensitive scalp
Wella Invigo Volume Boost to restore the volume of
fine hair - Wella Invigo Blonde Recharge for natural, colored or highlighted blonde hair.

Wella EIMI hairdressers

Get well EIMI is the range of sprays, gels, waxes and mousses designed to customize and structure a hairstyle.
The Wella style comes in 6 lines:
Wella EIMI volume scarf and corrects all types of short or long hair.
Wella EIMI finishes to work and sculpt hair. They are recommended for medium and long hair.
The Wella EIMI straightener prevents frizz.
A textura Wella EIMI fixes short hair to create original hairstyles.
Wella EIMI glow which will give shine to the hair while it sets.
Wella Eimi Nutricurls, styling products specially designed for wavy hair and curls.

Wella Professional Hair Dyes

wella coloring is the emblematic range of the brand. Under this generic name, it has multiplied the lines to allow colorists to create infinite nuances and customize their work:
- The coloring of Koleston with a list of 130 shades, it stands out for its quality, covering power over gray hair and a formulation enriched with 25% moisturizing agents.
Illumina Color is a permanent coloring that provides reflections and treats the hair.
As color touch color touch color do Wella does not contain ammonia and is removed naturally within a few weeks. IT IS perfect for those who like to change their look often.
Blondor is a complete line of products created to bleach without damaging the hair and to obtain all shades of blonde worked in mass or strands.

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