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Collection - CHANEL


A rebellious and pioneering Gabrielle "Coco" Chanel began her career in fashion by decorating hats for the new French aristocratic women who wanted to break free from ostentatious classical attire and found in Chanel the sobriety and freedom they sought. Thanks to the success and good reputation Coco Chanel gained, in 1921 she launched her first perfume: Chanel Nº5 (named so because she considered it her lucky number). Following the success of the perfume, in 1924 she created the Parfums Chanel division with Pierre Wertheimer, with the aim of producing a line of perfumes and beauty and cosmetic products.